ANEWR
01 · SEED
HYBRID AI + HUMAN STUDIO · NEW DELHI · SINCE 2019
DAY 0 — TAKING ON 3 BRANDS

ANEWR

Everything a brand needs to shine online.

Built by AI. Refined by humans. Priced like neither. We're a hybrid marketing studio — strategy, brand, content, web, ads, AI search, and lead gen — all under one roof.

Plant your seed See what we grow
SCROLL TO BEGIN

We're the agency for brands that can't afford to grow slowly — and can't afford a bad agency. We use AI to ship more, faster. We use humans so it's actually good.

Brands grow like trees.
Except we make them grow faster.

Scroll. Watch a brand grow from seed to fruit-bearing tree as we layer in strategy, foundation, content, paid amplification, and AI search dominance — exactly the way we'd grow yours.

DAY 0
01SeedThe brand arrives

Every brand arrives as a seed.

You enroll. We listen. We diagnose. The first 21 days are about understanding what's actually inside the seed before we plant anything — your category, your unfair advantages, where you're invisible right now.

  • Brand discovery + audit
  • AI visibility baseline
  • Channel performance audit
  • Buyer journey mapping
WEEK 3-4
02SoilStrategy & positioning

We plant it in the right soil.

A seed in poor soil dies. We engineer the conditions for growth before anything goes in the ground — strategy, narrative, and the categorical claims your brand will own.

  • Brand strategy
  • Narrative architecture
  • Category claim
  • Persona engineering
MONTH 1-2
03RootsIdentity · web · creative

Roots before reach.

A tree is only as strong as its roots. We build the foundation: a fast website, a coherent identity system, packaging, full photo + video shoots with models we source, and the schema architecture AI engines actually read.

  • Logo + identity
  • Website design + dev
  • Photo + video shoots
  • Schema architecture
MONTH 2-4
04Water & LightContent · SEO · social

We water with content. We feed with intent.

We feed the system daily. Blog writing, SEO, social presence built on rituals, email + WhatsApp lifecycle automation that nurtures every visitor into a customer.

  • Blog + content engine
  • Instagram + LinkedIn
  • Email lifecycle
  • WhatsApp commerce
MONTH 4-6
05CanopyPaid · AI search · lead gen

Then we branch outward.

The canopy is where the tree captures sunlight. Google Ads. Meta Ads. Generative Engine Optimization. Lead-gen funnels. Earned PR. The AI Retrievability Index that proves you're showing up inside ChatGPT, Gemini, and Perplexity.

  • Google Ads
  • Meta Ads
  • GEO + AI search
  • Lead generation
MONTH 6+
06FruitRevenue · retention · authority

And then it bears fruit.

The system compounds. Customers come in via every channel — search, social, AI, referrals. The brand is no longer competing for attention. It IS the answer.

  • Compounding revenue
  • Top-3 Google rankings
  • AI citations everywhere
  • Category authority

AI does the volume.
Humans do the judgement.

AI does
Step
Humans do
Topic clustering, keyword discovery, intent mapping
1
Strategist defines angle and audience
Pulls 30+ sources, summarizes, extracts data
2
Editor validates accuracy, picks 5 strongest
Generates 3 full draft variants in 4 minutes
3
Senior writer rewrites lead, voice, ending
Grammar, readability, schema markup
4
Editor polishes craft, adds POV
Generates 8 image options
5
Art director selects, retouches
Auto-formats, internal links, schema
6
Strategist approves and schedules
STEP 1 — BRIEF
AI clusters topics, discovers keywords, maps intent
Strategist defines angle and audience
STEP 2 — RESEARCH
AI pulls 30+ sources, summarizes, extracts data
Editor validates accuracy, picks 5 strongest
STEP 3 — DRAFT
AI generates 3 full draft variants in 4 minutes
Senior writer rewrites lead, voice, ending
STEP 4 — EDIT
AI handles grammar, readability, schema markup
Editor polishes craft, adds POV
STEP 5 — VISUALS
AI generates 8 image options
Art director selects + retouches
STEP 6 — PUBLISH
AI auto-formats, internal links, schema
Strategist approves and schedules
2.4×
more deliverables per rupee than traditional agencies
65%
faster turnaround on average — what used to take 3 days takes 4 hours
100%
human-reviewed before anything reaches the client
Traditional agency
20 ad creatives per month at full price. Slow turnaround. No AI velocity.
AI-only tool
200 ad creatives per month. No strategy. No human judgement. Inconsistent quality.
ANEWR
80 ad creatives per month, all human-art-directed, at ~40% of traditional cost.

Every service a modern brand needs.
One partner. One playbook.

FAMILY 01
Strategy & Positioning
  • Brand audit
  • Positioning architecture
  • Tone of voice
  • Persona mapping
  • Category claim
  • AI visibility baseline
  • 90-day roadmap
FAMILY 02
Brand Identity & Creative
  • Logo + wordmark systems
  • Full visual identity
  • Brand guidelines
  • Packaging + pitch decks
  • Ad creatives at scale
  • Motion + short-form
  • Full shoot + models
FAMILY 03
Web & Technical Foundation
  • Figma design (mobile-first)
  • WordPress / Webflow / Next.js
  • Shopify / WooCommerce
  • Schema for AI engines
  • Site speed + Core Web Vitals
  • GA4 + server-side analytics
  • Hosting + maintenance
FAMILY 04
Content & Organic Presence
  • Blog writing (AI + edited)
  • Long-form thought leadership
  • Newsletter writing
  • Instagram + LinkedIn growth
  • WhatsApp commerce
  • SEO (tech + on-page + topical)
  • SMO across all platforms
FAMILY 05
Paid & AI Search
  • Google Ads — Search / PMax
  • Meta Advantage+ campaigns
  • LinkedIn Ads (B2B)
  • Lead generation campaigns
  • Generative Engine Optimization
  • Retrievability Index reporting
  • Influencer + creator deals
FAMILY 06
Analytics, AI Automation & Growth Ops
  • Marketing automation
  • CRM setup + integration
  • Lead scoring + nurture
  • Conversion rate optimization
  • Monthly dashboards
  • Revenue attribution
  • Quarterly growth reviews

Trees we've planted.
Fruits they're bearing.

A documentation infrastructure trusted by 1.3 million Indians. A category-creating legal-tech sub-brand. A baby skincare D2C trusted by mothers. Three different industries — one playbook. Tap each tree to see the work.

THE BRAND

India's No. 1 Legal Documentation Portal. eDrafter has served 1.3 million+ customers across 27 Indian states since 2016. ISO 27001 & ISO 9001:2015 certified. Brand partnerships with Airtel, Reliance, Kotak, Hero, OYO, Shell, EY, MagicBricks, Burger Singh. Featured on Republic TV, News24, SiliconIndia, Zee News.

THE CHALLENGE

A nine-year-old WordPress + WooCommerce platform serving 27 Indian states needed: site speed at scale, AI search visibility for the answer-engine era, modernized 2026 brand positioning, and a new product (Zapp Legal Notice) integrated into the parent brand without diluting either.

Visit edrafter.in
WHAT ANEWR DELIVERED
  • Strategy — Positioning evolution from "legal documentation portal" to "India's documentation infrastructure"; sub-brand strategy for Zapp launch
  • Identity & creative — Brand guideline refinement; sub-brand visual system for Zapp; press kit creatives for Republic TV, News24, SiliconIndia, Zee News
  • Web & tech — AWS Lightsail + CloudPanel + Cloudflare overhaul to ~55ms TTFB; Redis hit rate ~94.5%; 27 state-specific stamp paper page architectures
  • Schema architecture — Product, FAQ, Organization schema across all 27 state pages for AI engine visibility
  • Paid — Google Ads for name change package, rental agreement, legal services; Meta Ads for sub-brand launch
  • AI Automation — WooCommerce + Razorpay flow optimization; payment failure diagnosis; support ticketing
  • Production — Hero imagery and ad creatives for Zapp launch; brand partner block photography
THE FRUITS
  • 1.3M+ customers served across 27 Indian states
  • ISO 27001 & ISO 9001:2015 certifications maintained
  • 4.5★ Google rating from 3,100+ reviews
  • Featured on Republic TV, News24, SiliconIndia, Zee News
  • Major brand partnerships: Airtel, Reliance, Shell, EY, Hero, OYO, MagicBricks, Burger Singh
  • Sub-brand Zapp Legal Notice successfully launched
THE BRAND

Legal Notices. Now at Zapp Speed. ₹299 advocate-stamped legal notices in 10 minutes vs traditional ₹2,000-10,000 over days. 12+ verified advocates across India. ISO 27001 + ISO 9001 certified. Built by eDrafter.

THE CHALLENGE

The legal notice market in India is slow (days), expensive (₹2,000-10,000), and opaque (no transparency, no tracking, no refunds). eDrafter saw the gap. ANEWR built the product end-to-end — brand, web, advocate network, AI layer, pricing model, trust architecture.

Visit zapplegal.com
WHAT ANEWR DELIVERED
  • Strategy & category creation — "Legal Notices. Now at Zapp Speed." positioning; ₹299 / 10-minute / 24h dispatch / 100%-refund-if-rejected framework
  • Identity — "ZAPP" wordmark + lightning bolt logo; brand guidelines; "Built by eDrafter.in" co-branding system
  • Web product — zapplegal.com built end-to-end; My Zapp tracking dashboard; AI-assisted Advocate + AI flow (₹699 premium tier)
  • 30+ notice-type architectures — cheque bounce, unpaid salary, friendly loan, UPI fraud, Instagram seller scam, loan app harassment, plus FAQ + trust signals across each
  • Paid — High-intent Google Ads; Meta Ads for awareness
  • Lead gen + WhatsApp — WhatsApp + email dispatch funnel; My Zapp repeat-purchase loops
  • AI layer — Zapp Advocate + AI ₹699 tier: upload draft or AI-generate → advocate reviews → stamps → dispatches
  • Photography & advocate onboarding — 12+ advocate portrait shoots across Delhi, Kolkata, Mumbai, Chandigarh, Lucknow, Ahmedabad, Vijayawada, Nagpur
THE FRUITS
  • ₹299 entry price — 10× cheaper than traditional notices
  • 10-minute draft turnaround vs traditional days
  • 12+ qualified advocates onboarded across India
  • 100% advocate review rate; 100% refund if rejected
  • WhatsApp + email dispatch live, fully trackable
  • AI-assisted tier (Zapp Advocate + AI) launched at ₹699
  • Category-creating product live and growing month-over-month
THE BRAND

Care that feels like a mother's touch. Mateocare is a clinical-grade baby skincare brand from Neucomed Health & Hygiene Pvt. Ltd. (Noida). ISO 9001 certified, dermatologically tested, pH 5.5 balanced, sulfate-free, paraben-free, tear-free. Recognized by Startup India. Six SKUs sold across Amazon and Firstcry.

THE CHALLENGE

Premium baby skincare in India is dominated by Johnson's, Sebamed, Mamaearth, The Moms Co. Mateocare is clinical-grade and certification-rich — but new mothers don't trust unfamiliar brands. The job: build trust at scale across Amazon and Firstcry without enterprise ad spend.

Visit mateocare.com
WHAT ANEWR DELIVERED
  • Strategy — Positioning at the intersection of Western clinical credibility and Indian motherly warmth; differentiation against Mamaearth (mass) and Sebamed (clinical-cold)
  • Identity & packaging — Mateocare wordmark; packaging design system across 6 SKUs; certification badge system (pH 5.5, Tear Free, ISO 9001, Mineral Oil Free, Sulfate Free, Paraben Free)
  • Full shoot production — Photo + video shoots with real Indian mothers and babies; models sourced by ANEWR; product photography for Amazon + Firstcry listings; lifestyle content
  • Web — mateocare.com with product gallery, Amazon/Firstcry buy-links, blog, contact, ISO/Startup India trust signals
  • Content — Blog content around baby skincare science, dermatologist-approved use cases, ingredient education ("Why pH 5.5", "What is sulfate-free")
  • Paid — Meta Advantage+ targeting new mothers age 25-35 in Tier 1+2 cities; Google Shopping for product keywords
  • WhatsApp — WhatsApp catalog + automated FAQ flow for new-mother queries
  • AI search (GEO) — Schema markup for baby skincare product pages; Q&A optimized for "best baby shampoo without sulfate", "safe baby moisturizer"
THE FRUITS
  • 6 SKU product line launched across Amazon + Firstcry
  • ISO 9001 certification + Startup India recognition activated as trust signals
  • Trusted-by-mothers testimonial library live with verified Indian mothers
  • Multi-channel D2C: Amazon, Firstcry, direct (mateocare.com)
  • Premium positioning achieved against Mamaearth / Johnson's / Sebamed in a crowded category
Three brands. Six families of work. One playbook.
The same one we'd use to grow yours.
Start your case study

Four reasons
brands stay.

End-to-end.

No vendor coordination. One team, every service — strategy to fruit.

AI-native.

Built on Claude, GPT, Gemini, Midjourney and custom pipelines from day one.

Human-led.

Senior strategists, designers, writers, performance marketers on every account.

Priced for growth.

Hybrid economics let us deliver more for less — ~40% of traditional cost.

0M+
Weekly active users on ChatGPT alone, asking questions your brand should answer.
SOURCE: OPENAI · 2026
0%
Year-on-year growth in AI-referred sessions across the open web.
SOURCE: PREVISIBLE · 2026
0%
Of sources cited by AI search do not appear in Google's top 10 results.
SOURCE: PRINCETON · 2025
0%
Projected drop in traditional search volume by end of 2026.
SOURCE: GARTNER FORECAST

Two gardeners.
One orchard.

NR
DIRECTOR · STRATEGY & BRAND

Nupur Roy

Nupur leads narrative architecture and brand strategy at ANEWR. She translates messy markets into sharp positioning and the proof points AI engines reward and humans remember.

StrategyEditorialPositioning
AG
DIRECTOR · TECHNOLOGY & GROWTH

Ayush Gupta

Ayush architects the technology stack and growth systems that turn strategy into compounding outcomes. A founder-operator with a decade across legaltech, performance marketing, and AI infrastructure.

PerformanceAI EngineeringGrowth

Built for categories where research precedes purchase.

SaaS & B2B01
D2C & Ecommerce02
FinTech & BFSI03
EdTech04
Healthcare05
LegalTech06
Real Estate07
Hospitality08
Pro Services09

Plant your seed.
We'll grow the orchard.

Tell us about your brand, your category, and where you want to be in 12 months. We'll send back a written diagnosis within five working days — no obligation, no template, no nonsense.

The seed brief

Six fields. Two minutes. One written diagnosis back in five working days.

Seed received. We'll send a diagnosis within 5 working days.